"social media" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)

    • Creating a career page to attract talent 

      Finell, Thomas (2023)
      The purpose of this study is to create and improve a career page for an organization with operations in food services and well-being. Both sectors are struggling with work force availability. The aim was to improve the ...
      Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad
    • How can Social Media enhance Business-to-Business Marketing Operations 

      Spiridon, Cristian-Lucian (2022)
      Nowadays the social media channels represent a path for effective promoting and advertising for organisations or individuals, that is why a great digital marketing strategy for a company compounds social media channels for ...
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    • Marketing plan for HEROINES : Case study 

      Truda, Rafaela (2022)
      Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing ...
      Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad
    • Media Education and Media Literacy: A Study on Social Media Effects 

      Qerimi, Valbona (2023)
      Research on media education claims that since youth access all forms of media via Internet and digital platforms and since the global media environment and the reality of increased interaction with media is changing promptly, ...
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    • Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies 

      Ahmed, Maymun Ibrahim (2024)
      In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...
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    • The Generational Responses to Emotional Triggers in Social Media Video Advertisements in Cosmetic Industry 

      Zinakova, Sofia (2023)
      The explanatory sequential mixed method, conducted with quantitative survey following up with semi-structured in-depth interviews to discover the emotional responses of Gen Z and Millennials to social media video advertisements. ...
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    • The Impact of Social Media on Brand Equity : A Comparative Analysis of Consumer Perceptions and Engagement Strategies 

      Rana, Shohel (2024)
      This research attempted to analyse the complex but significant interconnectedness of the social media and brand equity capitalizing on the outcomes provided by the quality social media management to set the pace and scale ...
      Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad