Marketing plan for HEROINES : Case study
Truda, Rafaela (2022)
Truda, Rafaela
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205139157
https://urn.fi/URN:NBN:fi:amk-202205139157
Tiivistelmä
Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing plan for HEROINES to increase their audience, raise brand awareness, and make it easier to enter the worldwide market.
The theoretical portion of this research is based on core digital marketing notions. This study is built on a marketing planning framework, including social media marketing and SWOT analysis. Competition analyses are also utilized as conceptual foundations to achieve the study goal
The case study method was used in this investigation to gather and analyze data, and a qualitative research approach was used. The empirical portion of this study included a semi-structured interview with several industry specialists and data acquired from the case company's social media channels. The data gathered gave valuable insights into the marketing plan. According to the result, social media marketing is the ideal strategy to maximize the case company's success.
As a result of the theoretical framework and empirical findings, a practical marketing plan that incorporates all of the significant areas of digital marketing relevant to the case company was created.
The theoretical portion of this research is based on core digital marketing notions. This study is built on a marketing planning framework, including social media marketing and SWOT analysis. Competition analyses are also utilized as conceptual foundations to achieve the study goal
The case study method was used in this investigation to gather and analyze data, and a qualitative research approach was used. The empirical portion of this study included a semi-structured interview with several industry specialists and data acquired from the case company's social media channels. The data gathered gave valuable insights into the marketing plan. According to the result, social media marketing is the ideal strategy to maximize the case company's success.
As a result of the theoretical framework and empirical findings, a practical marketing plan that incorporates all of the significant areas of digital marketing relevant to the case company was created.