"qualitative research" - Selaus asiasanan mukaan Yrkeshögskolan Arcada
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A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy
(2023)The title of the thesis is: A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy. Digital marketing becomes more and more important and trendy all the time for a big branch of companies in different ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
ABC analysis in a company within the technical industry. Case study for a Company
(2022)The aim of the research is to help the client company to find out how they can optimize the inventory for selected products and still maintain a good customer service level. The client company is an electronic material ... -
Customer Satisfaction with Virtual Assistance in a Hospitality Context
(2020)AI solutions are gaining ground in the service sector, chatbots promise is to alleviate service delivery costs, and to make customer experience more convenient. Monitoring hospitality chatbots' performance through satisfaction ... -
Dedicated and engaged employees! What does it take to sustain work engagement in the everyday work life? A Qualitative study of a Finnish company
(2019)The aim of this inductive qualitative research is to investigate what work engagement means in the everyday, what it takes, and what may come in its way in the everyday struggles and challenges. By displaying the available ... -
Market Entry Mode for Company X to Stockholm
(2020)The aim of the study is to define the most suitable market entry mode for Company X to utilize when entering the Stockholm market. Through the use of qualitative research method, interviews were conducted with representatives ... -
Podcasting and Higher Education – How Finnish professionals reason
(2022)The purpose of the study was to get an understanding about how podcasting would fit in higher education in Finland, and what characteristics high-quality educational podcasts have. By ‘podcast’ in this study is understood ... -
The work well-being of customer service representatives : A case study of a Finnish company
(2021)The work well-being of employees has become a much-discussed topic during the past decades. Engaged and motivated employees are satisfied, committed and productive, and have a low level of sick leave. The aim of this ... -
Understanding Russian students` digital behaviour in selecting Higher Education Institutions
(2020)This qualitative research, conducted with the aid of in-depth interviews, examined the factors that influenced students’ decision in the selection of the Arcada UAS, as their choices of Higher Education Institution. The ... -
What are the main causes for perceived failure in CRM system implementation projects?
(2023)As the importance of having good CRM has increased, so has the importance of having good CRM technology. However, despite the benefits these solutions bring, many CRM projects result in failure. The aim of this study was ... -
“You have to act as a labour union for the employees” : A qualitative study into preferred style of leadership and job satisfaction in Finland and Estonia
(2019)This qualitative study, conducted as semi-structured interviews, studies the preferred style of leadership and its implications to employee job satisfaction. The study addresses three main research questions. The first one ...
