"Lapland" - Selaus asiasanan mukaan Kajaanin ammattikorkeakoulu
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Developing effective marketing strategies for the tourism industry in Finland
(2021)The tourism industry in Finland had suffered severe economic damage since the onset of the global Covid 19 pandemic. Key firms in the industry, such as Polar Star Travel/Lapin Luontoelämys, have been challenged to re-engineer ... -
Exploring Sustainable Tour Guiding Practices In Finnish Lapland
(2023)This thesis aims to analyze how sustainable tourism practices are being implemented in Finnish Lapland, with a specific focus on the role played by tour guides in promoting sustainable travel to the region. The study will ...
