"Wilson, Sylvia" - Selaus tekijän mukaan Kajaanin ammattikorkeakoulu
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Developing effective marketing strategies for the tourism industry in Finland
Wilson, Sylvia (2021)The tourism industry in Finland had suffered severe economic damage since the onset of the global Covid 19 pandemic. Key firms in the industry, such as Polar Star Travel/Lapin Luontoelämys, have been challenged to re-engineer ...