"Wachsmuth, Lena" - Selaus tekijän mukaan Kajaanin ammattikorkeakoulu

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    • The relevance of aesthetic marketing for purchasing decisions 

      Wachsmuth, Lena (2023)
      Companies use the aesthetic design of products and brands to positively influence the purchase decision. Therefore, it is necessary to define what exactly aesthetic appearance is and what associations are evoked in ...