"Glazyrina, Marina" - Selaus tekijän mukaan Kajaanin ammattikorkeakoulu
-
Visit Finland Segmentation Study 2017 – From Modern Humanists to Authentic Lifestyle Seekers
Glazyrina, Marina (Kajaanin ammattikorkeakoulu, 2018)The purpose of this thesis was to observe Finland as a tourism destination and to analyze tourism marketing strategy made by Visit Finland. Visit Finland has created a marketing segmentation strategy to pinpoint the most ...