"Garcia Navarro, Juan Jose" - Selaus tekijän mukaan Kajaanin ammattikorkeakoulu
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Students' preference choice among private and national brands of snacks in KUAS cafeterias, Finland
Garcia Navarro, Juan Jose; Palkovicova, Lucia (Kajaanin ammattikorkeakoulu, 2014)Since companies recognized the power of brand in the 1980s, producers’ brands (national brands) sales plumped shifting the marketplace to distributors’ brands (private). This can be associated with economic recession and ...