"Dorokhova, Anastasiia" - Selaus tekijän mukaan Kajaanin ammattikorkeakoulu
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Marketing of an Innovative Finnish Sports Product in German-Speaking Countries : Case: HighRoller
Dorokhova, Anastasiia (Kajaanin ammattikorkeakoulu, 2015)The purpose of the thesis was to create a marketing plan and to explore opinions about an innovative Finnish sports product, HighRoller, in German-speaking countries. The main aim was to provide the commissioner, OVK Sports, ...