"Customer Value Proposition (CVP)" - Selaus asiasanan mukaan Metropolia Ammattikorkeakoulu
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Developing a Customer Value Proposition for yourKONECRANES Service to Support New Equipment Sales Unit
(2019)The thesis focuses on developing a customer value proposition for the yourKONECRANES service offered by the case company. The case company had a challenge in utilizing the yourKONECRANES service benefits in new equipment ...