"B2C marketing communications" - Selaus asiasanan mukaan Metropolia Ammattikorkeakoulu
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Ethics in AR-based B2C Marketing Communications : The urgent need for additional ethical rules in the field
(2019)This thesis is about the ethics in Augmented Reality (AR) based B2C Marketing Communications, exploring the urgent need for additional ethical rules in the field. The aim is to justify the need for additional ethical code ...
