"Pöhler, Marie-Luise" - Selaus tekijän mukaan Metropolia Ammattikorkeakoulu
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Activating Processes in the Brand Communication of Valuable Brands on the example of Coca-Cola.
Pöhler, Marie-Luise (Metropolia Ammattikorkeakoulu, 2017)Everyone in the world, from the streets of Paris to the villages in Africa, knows the logo with the white letters that are written on a bright red background. Coca-Cola was introduced in 1886. In that year, only nine glasses ...