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Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)
The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ...
Counterfeit Impact on High-end Luxury Products | investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)
The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ...