"Ignatius, Essi" - Selaus tekijän mukaan Jyväskylän ammattikorkeakoulu

    • MARKETING OF TURN-KEY HOUSE PACKAGES : Case: Pohjolan Design-Talo Oy 

      Ignatius, Essi (Jyväskylän ammattikorkeakoulu, 2011)
      The objective of this study was to find out how the marketing of Design-Talo has affected the company’s customers; how do the customers perceive their marketing, what kind of images it creates, and to learn what kind of ...