"cafés" - Selaus asiasanan mukaan Centria-ammattikorkeakoulu
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Engaging generation Z customers in coffee house industry : Comparative analysis of the Vietnamese and Finnish markets
(2020)This thesis concentrated on finding and analysing generation Z customers’ characteristics in coffee house industry,and on how to engage them into the services offerings and operation.Generation Z is expected to play an ... -
Factors affecting customer satisfaction in Starbucks coffee shops : a study on potential customers in Turku, Finland
(2024)Starbucks is a widely recognized international coffee franchise that has established a notable market share in Finland. The Finnish market presents a unique context due to its cultural preferences, customer expectations, ... -
Social media marketing plan : Case Papu Cafe
(2023)The thesis aims to improve social media marketing for a small-scale business in Helsinki, Finland. The social media marketing has three main goals: to increase brand awareness, maintain customer relation-ships, and attract ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
