"Do Le Phuong, Vy" - Selaus tekijän mukaan Centria-ammattikorkeakoulu
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The effects of fashion marketing in the buying behaviour of Z generation : Case study: Ader Error brand
Do Le Phuong, Vy (2022)Consumer behaviour is a dynamic field of social studies where marketing plays an important role. Consumers who are born during a certain time period share values and behaviour patterns with each other that impact on ...