"marketing communication" - Selaus asiasanan mukaan Saimaan ammattikorkeakoulu

Viitteet 1-1 / 1

    • Augmented reality packaging in food & beverages industry 

      Konopelko, Mariia (2019)
      The purpose of the study was to describe and analyse the concept of augmented reality packaging and to justify that it is an effective marketing communication tool that can be used to increase the attractiveness of the ...