Augmented reality packaging in food & beverages industry
Konopelko, Mariia (2019)
Konopelko, Mariia
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201905098633
https://urn.fi/URN:NBN:fi:amk-201905098633
Tiivistelmä
The purpose of the study was to describe and analyse the concept of augmented reality packaging and to justify that it is an effective marketing communication tool that can be used to increase the attractiveness of the product in food and beverage industry.
The secondary data for this study was gathered mainly from online articles, academic literature and case studies. The primary data was collected from an online survey with the focus groups in Finnish and Russian markets and an expert interview. Both researches were conducted by the author.
The final results of the study showed that augmented reality can be used as a marketing communication tool to increase the attractiveness of the product in food and beverage industry.
The secondary data for this study was gathered mainly from online articles, academic literature and case studies. The primary data was collected from an online survey with the focus groups in Finnish and Russian markets and an expert interview. Both researches were conducted by the author.
The final results of the study showed that augmented reality can be used as a marketing communication tool to increase the attractiveness of the product in food and beverage industry.