Planning an International Business Event: Company X
Ahmed, Alan (2022)
Ahmed, Alan
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121429666
https://urn.fi/URN:NBN:fi:amk-2022121429666
Tiivistelmä
This thesis was created for Company X which is an independent technology news outlet that reports on growth entrepreneurship and digital startups from the Nordic and Baltic countries. The aim of Company X is to empower and encourage entrepreneurship in the Nordic and Baltic areas. This thesis discusses how to plan a successful international business event for Company X, and it will assist new members of the company and anyone else who is interested in the event industry.
The mechanism of planning an international business event is the main component of the theoretical part. Books, journals, articles, and websites provided all the literature of the thesis. The thesis is divided the process of international business events into four main parts which are Initiation and Ideation Phase, Planning phase, Execution phase, and Evaluation and Closing phase. The process of planning is composed of a marketing plan, finance plan, event plan, risk management plan, and logistic and operation management plan. In the empirical part, the process of planning will be implemented in the case of planning Company X, and recommendations will be provided for future scheduled events.
In this thesis, the mix-method approach was utilized as it ensures the reliability and clear picture of the research. The feedback questionnaire was forwarded to the attendees of the event and later would assist the author to give recommendations for future scheduled events. The feedback questionnaire consists of open-ended and closed-ended questions was used to collect data. The quantitative method was used for closed-ended questions, and the open-ended questions were analyzed by qualitative method.
The general guideline is created thanks to the theory part of the thesis and interview with the CEO and head of the program of Company X. Besides, the main result of the analysis and comparison of the previous years proved that the event was enormously successful. However, there are still chances for improvement. Therefore, this thesis recommended that the case event should improve and increase the number of investors internationally, user-friendly features in their matchmaking platform, registration and check-in system, design and layout of the venue, and diversity of food options.
The mechanism of planning an international business event is the main component of the theoretical part. Books, journals, articles, and websites provided all the literature of the thesis. The thesis is divided the process of international business events into four main parts which are Initiation and Ideation Phase, Planning phase, Execution phase, and Evaluation and Closing phase. The process of planning is composed of a marketing plan, finance plan, event plan, risk management plan, and logistic and operation management plan. In the empirical part, the process of planning will be implemented in the case of planning Company X, and recommendations will be provided for future scheduled events.
In this thesis, the mix-method approach was utilized as it ensures the reliability and clear picture of the research. The feedback questionnaire was forwarded to the attendees of the event and later would assist the author to give recommendations for future scheduled events. The feedback questionnaire consists of open-ended and closed-ended questions was used to collect data. The quantitative method was used for closed-ended questions, and the open-ended questions were analyzed by qualitative method.
The general guideline is created thanks to the theory part of the thesis and interview with the CEO and head of the program of Company X. Besides, the main result of the analysis and comparison of the previous years proved that the event was enormously successful. However, there are still chances for improvement. Therefore, this thesis recommended that the case event should improve and increase the number of investors internationally, user-friendly features in their matchmaking platform, registration and check-in system, design and layout of the venue, and diversity of food options.
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