Building an event-planning start-up : business plan for a small event planning start-up company
Lehtovuori, Iina (2023)
Lehtovuori, Iina
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023101627626
https://urn.fi/URN:NBN:fi:amk-2023101627626
Tiivistelmä
This thesis presents the development of a comprehensive business plan for an event planning start-up entrepreneurship. The primary aim of this thesis is to provide valuable insights to the author who plans on establishing such a business. Event planning is a dynamic and growing industry, and this business plan serves as a road map for navigating its complexities.
Primary data consists of interview and survey conducted among the potential consumer field. The secondary data was sought through topic-related literature and studies. Theoretical background together with interviews provides useful knowledge for the author for continuing establishing event planning start-up.
The business plan includes various crucial aspects, including market analysis, competitive landscape evaluation and customer segmentation. Through research and analysis, it examines the market conditions and customer preferences specific to the Päijät-Häme region. Additionally, it explores key partnerships, resources, and cost structures that are essential for the successful establishment and operation of the event planning startup.
Primary data consists of interview and survey conducted among the potential consumer field. The secondary data was sought through topic-related literature and studies. Theoretical background together with interviews provides useful knowledge for the author for continuing establishing event planning start-up.
The business plan includes various crucial aspects, including market analysis, competitive landscape evaluation and customer segmentation. Through research and analysis, it examines the market conditions and customer preferences specific to the Päijät-Häme region. Additionally, it explores key partnerships, resources, and cost structures that are essential for the successful establishment and operation of the event planning startup.