"Change Management" - Selaus asiasanan mukaan Yrkeshögskolan Novia
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The Challenge of Acceptance and Attitudes towards CRM Implementations : A practical analysis using the example of UPM Pulp
(2019)This bachelor’s thesis was written in cooperation with the business unit Pulp of UPM Kymmene Oyj, with the purpose of analysing the acceptance and attitudes towards CRM (Customer Relationship Management) implementations ...