"Särkijärvi, Keijo" - Selaus tekijän mukaan Centria-ammattikorkeakoulu
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Intergrating sustainability into marketing and developing a new meaningful brand : Case study: Green Company Effect
Särkijärvi, Keijo (2013)All the material; pictures, interviews, tables and case study is here to support main argument that in the future and even today brand should include a sustainable and environmentally safe promise. We as buyers of products ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad