KoulutusalaOpinnäytetyöt (Avoin kokoelma)Projekti-ja myyntijohtaminen
Viitteet 1-20 / 20
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The breakthrough of traditional retail market in China : How Internet can bring more profits to traditional retailers in China
(Tampereen ammattikorkeakoulu, 2016)ABSTRACT Tampereen ammattikorkeakoulu Tampere University of Applied Sciences Master’s Degree Programme International Project Management QIANQIAN ZHANG: The Breakthrough of Traditional Retail Market in China How ... -
Budgeting and forecasting application development : an evaluation
(Tampereen ammattikorkeakoulu, 2015)The aim of this research was to evaluate the ultimate benefits of what a Finnish stock listed company achieved as the result of a cost budgeting and cost forecasting application development project. Two separate development ... -
Business process improvement through change management : a case study
(Tampereen ammattikorkeakoulu, 2017)Change is a constant companion in today’s business world. Organizations face more and more complex changes at a higher speed. To stay competitive and achieve more profit, organizations are forced to adapt and adjust to the ... -
Communication as change management vehicle : how to improve change receptivity with organisational communications
(Tampereen ammattikorkeakoulu, 2015)In today’s organisations changes are no longer happening every now and then, but are the pattern that continuously takes place in various scale. Changes touch people working in the organisation in many ways depending on ... -
The Concept of Market Opportunity Driving Competence : Company X
(Tampereen ammattikorkeakoulu, 2015)The complexity and dynamic behavior of business ecosystems means that the value perceptions of customers are subject to change. In a business context, such change can be seen as a macro-environmental impact or as a result ... -
Creating learning resources in the plural content era : the content creator's perspective
(Tampereen ammattikorkeakoulu, 2017)This research looks at the current situation of project management in educational publishing setting. The world of educational publishing is in a state of transition: book production requirements differ from how content ... -
Defining optimal warehouse locations for Europe and Nordics : case: Metso Minerals Inc.
(Tampereen ammattikorkeakoulu, 2018)The purpose of this thesis is to focus on distribution supply lanes for defined material group to customers in Europe and Nordic for company Metso Minerals Inc. The aim is not to implement, but to carry out a study which ... -
Development of supply management in project business
(Tampereen ammattikorkeakoulu, 2016)Case company is operating in international project business area delivering large scale equipment which includes own manufacturing, direct deliveries from suppliers to work site and purchased erection and site services. ... -
EKE-Rakennus Oy Social Media Marketing Case Study
(Tampereen ammattikorkeakoulu, 2015)The objective of this thesis is to find cultural and usage behavioural aspects of the way Finns are implementing social media. The study will focus on social media marketing with the help of literature research, benchmarking ... -
Empirical study of project management practices
(Tampereen ammattikorkeakoulu, 2015)The complexity of modern projects, especially in the software industry, require formalised tracking at the same time as allowing modern methodologies such as Agile methods to be used to ensure the right product is delivered. ... -
Go to market strategy : role of medical device regulation in EU
(Tampereen ammattikorkeakoulu, 2017)This thesis focused on new Medical Device Regulation (MDR) in European Union. MDR became effective on May 25, 2017 with three years’ transition time. Change in regulation brings a disruption to medical device companies’ ... -
How to Find Potential Customers in Southeast United States Skidder Markets? : Nokian Heavy Tyres Ltd
(Tampereen ammattikorkeakoulu, 2015)This study was created in order to provide Nokian Heavy Tyres Ltd a better understanding of the overall markets in the United States, the skidder markets in Southeast states and to find different channels that lead to the ... -
Improving Inventory Management in a Paper Supply Chain : UPM Sales
(Tampereen ammattikorkeakoulu, 2017)UPM is one of the leading forest industry companies of the world. In the competitive business environment of today the agility of companies is emphasized all the time. Modern day supply chains are under continuous need for ... -
Launch marketing communications planning guide : case: service industry franchise chain X
(Tampereen ammattikorkeakoulu, 2016)The thesis content and scope is built around the needs of the franchise chain X which had over 50 stores in Finland and a few stores in Europe and North America in late 2015. The internalization of the chain created new ... -
A Marketing Strategy for International Summer School
(Tampereen ammattikorkeakoulu, 2015)This subject for the study was requested by Director of Higher Education Services and Head of International Office at TAMK. A summer school could be a great way to do marketing on the expertise of TAMK in the world. That ... -
Music industry's business models in the digital era focused on indie artists : a study case
(Tampereen ammattikorkeakoulu, 2016)The music industry faced a severe reorganisation due to the digital revolution that affected directly the way we consume music. This new dynamic opened new markets, created new opportunities for new entrants, vanished some ... -
Networked business consultancy as an enabler of the international success of a SME
(Tampereen ammattikorkeakoulu, 2015)The global field of management consultancy is in a cusp of disruption, the Finnish economy is still in downturn, the demands on the Finnish SME corporation sector’s international growth are increasing. There are two ... -
Risk Mitigation in Project Management : Case Horizon 2020
(2019)This research studies risks, risk identification and risk mitigation methods in project management. Specifically, the study seeks to investigate the risk mitigation in European Commission funded Horizon 2020 project ... -
Tampere - All Bright! Ambassador network - an international place branding tool
(Tampereen ammattikorkeakoulu, 2015)Place branding has become an essential part of regional development strategies and it has been recognized to be a significant part of different international marketing activities of a city or a region. The international ... -
What should you know about trademarks when doing business in Russia : Case - Project application for the Baltic Institute of Finland
(Tampereen ammattikorkeakoulu, 2016)This final thesis was written for the Baltic Institute of Finland. The author of this final thesis was working eight years at the BIF as project manager and was responsible for two IPR projects, manager by the BIF. The ...