EKE-Rakennus Oy Social Media Marketing Case Study

Abstract

The objective of this thesis is to find cultural and usage behavioural aspects of the way Finns are implementing social media. The study will focus on social media marketing with the help of literature research, benchmarking and existing data analysis. Overall picture of strategies, activities, channels, tools and case-related best practices will improve writer’s existing working knowledge of social media marketing. The objective is also to give practical information of social media marketing methods to reader who is either interested or working within social media field.

Through gained knowledge, benchmarking and data analyses, the goal of the study is to improve sales and company’s social media visibility, and also raise the company’s profile within the industry. The aim is to find new ways to improve and develop their current social media activities in Finland. As the final outcome of this research, suggestions on improving and developing company’s social media marketing strategies and plan were presented to the company. It is recommended to the company that they to start developing current processes according to the findings from this study.