Role of Business and Product Strategies in Mobile Gaming Companies
Piirainen, Antti Veikko (2024)
Piirainen, Antti Veikko
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404055781
https://urn.fi/URN:NBN:fi:amk-202404055781
Tiivistelmä
Strategy is a topic that has been covered in various academic literature. Mobile gaming business as a field of business, has not been researched through the lenses of strategy. The aim of this thesis is to understand what kind of role business and product strategies play role in three interviewed Finnish mobile gaming companies. The research questions of this thesis are the following: How sophisticated are mobile gaming companies’ business and product strategies, how are these strategies understood by managers and team members within these companies, and finally how do these strategies influence decision-making?
This thesis does not have a commissioner. Thus the thesis aims to bring new thoughts and ways of forming, communicating, and embedding strategic work into mobile gaming organizations as a form of managerial implication.
This study has a qualitative approach and the research strategy of this study is a case study. Companies were selected based on their age, size, platform orientation to mobile, and product portfolio. Interviews were conducted between June and October 2023. Interviewed persons were selected based on the impact of their role in mobile gaming development product framework. Content analysis was utilized to analyze all the answers and draw answers to the research questions. The thesis is written in English.
The goals of this thesis were answered by identifying unifying themes per research questions shared among the companies based on the qualitative face-to-face interviews. The themes explain the depth of business & product strategy, how companies communicate their strategic objectives, and how the selected strategies directly affect the work. Results suggest that companies have quite in-depth product and business strategies that directly influence individual companies’ decisions, outlook, and how the companies position themselves in the competitive mobile gaming market. Not only that, procedures are in place to measure the effectiveness of selected strategies They are communicated effectively within the organization, and outside few outliners, team managers and employees understand what the selected strategies mean to their work. The topics for further development of this topic are 1) Identifying what components companies’ strategies are lacking 2) Evaluating companies’ strategies.
This thesis does not have a commissioner. Thus the thesis aims to bring new thoughts and ways of forming, communicating, and embedding strategic work into mobile gaming organizations as a form of managerial implication.
This study has a qualitative approach and the research strategy of this study is a case study. Companies were selected based on their age, size, platform orientation to mobile, and product portfolio. Interviews were conducted between June and October 2023. Interviewed persons were selected based on the impact of their role in mobile gaming development product framework. Content analysis was utilized to analyze all the answers and draw answers to the research questions. The thesis is written in English.
The goals of this thesis were answered by identifying unifying themes per research questions shared among the companies based on the qualitative face-to-face interviews. The themes explain the depth of business & product strategy, how companies communicate their strategic objectives, and how the selected strategies directly affect the work. Results suggest that companies have quite in-depth product and business strategies that directly influence individual companies’ decisions, outlook, and how the companies position themselves in the competitive mobile gaming market. Not only that, procedures are in place to measure the effectiveness of selected strategies They are communicated effectively within the organization, and outside few outliners, team managers and employees understand what the selected strategies mean to their work. The topics for further development of this topic are 1) Identifying what components companies’ strategies are lacking 2) Evaluating companies’ strategies.