Market Research for Industrial News Service - INS Locating Japanese B2B Media
Kawatani, Takuya (2023)
Kawatani, Takuya
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112231034
https://urn.fi/URN:NBN:fi:amk-2023112231034
Tiivistelmä
B2B businesses can benefit from Japan's broad trade networks and worldwide influence by learning about global market trends and collaborations.
The aim of this research-based bachelor's thesis is to complete Japanese B2B media market research on behalf of the case company Industrial News Service and provide information to support locating Japanese B2B media.
The research within this thesis is divided into four investigative questions, focusing on research on the Japanese B2B media market situation, competitors, consumer behavior, and their collaborators in Japan. In addition, this thesis analyzes the Japanese B2B media market using a thorough research framework that combines quantitative and qualitative techniques.
Both primary and secondary research were carried out to get a general understanding of the present situation in the B2B media, the trends, and potential partners. Through research publications and research papers, secondary data in the form of ideas, theories, and models were obtained. Professionals in the B2B media industry were sent the link by using a survey to collect primary research data. The survey results made it reasonable to see the nature of the real situation in the B2B media market in Japan.
According to the findings of the research, the Japanese B2B media market has a complex landscape. Successful companies focus on tailored content and social media involvement to adapt to the dynamic consumer behavior affected by digital media.
This thesis provides useful insights into the Japanese B2B media market through thorough studies, providing companies such as INS with the understanding they require to operate in this complicated and constantly shifting industry successfully.
The aim of this research-based bachelor's thesis is to complete Japanese B2B media market research on behalf of the case company Industrial News Service and provide information to support locating Japanese B2B media.
The research within this thesis is divided into four investigative questions, focusing on research on the Japanese B2B media market situation, competitors, consumer behavior, and their collaborators in Japan. In addition, this thesis analyzes the Japanese B2B media market using a thorough research framework that combines quantitative and qualitative techniques.
Both primary and secondary research were carried out to get a general understanding of the present situation in the B2B media, the trends, and potential partners. Through research publications and research papers, secondary data in the form of ideas, theories, and models were obtained. Professionals in the B2B media industry were sent the link by using a survey to collect primary research data. The survey results made it reasonable to see the nature of the real situation in the B2B media market in Japan.
According to the findings of the research, the Japanese B2B media market has a complex landscape. Successful companies focus on tailored content and social media involvement to adapt to the dynamic consumer behavior affected by digital media.
This thesis provides useful insights into the Japanese B2B media market through thorough studies, providing companies such as INS with the understanding they require to operate in this complicated and constantly shifting industry successfully.