Investigating the consumer preferences for ride sharing companies in urban areas : A study of Pathao
Hossen, Md Amzad (2023)
Hossen, Md Amzad
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023111629777
https://urn.fi/URN:NBN:fi:amk-2023111629777
Tiivistelmä
The emergence of ride-sharing companies has revolutionized urban transportation. As so many companies have entered this market and are offering the same services, this raises the question of customers’ preferences. So, this study aimed to investigate consumer preferences for ride-sharing companies in urban areas, with a focus on Pathao. The study has used quantitative research methods to gain a comprehensive understanding of consumer preferences. Using the survey questionnaire method through random sampling techniques, data has been collected. However, the primary objective of the study was to identify the factors that influence consumer preferences for urban ride-sharing companies and to evaluate how Pathao fulfills these preferences. The findings of the study provided important insights for ride-sharing companies like Pathao to better understand their customers’ preferences and needs, which helped them improve their service offerings and ultimately gain a competitive advantage. The result of the study is also useful for customers to understand ride companies’ service offerings, which helps them make more informed purchasing decisions. It is also useful for urban policymakers to develop policies to make ride-sharing services more efficient and sustainable for customers.