Designing a new feedback system for Fysioline Fressi Oy
Ikegwuonu, Ikenna (2023)
Ikegwuonu, Ikenna
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061423905
https://urn.fi/URN:NBN:fi:amk-2023061423905
Tiivistelmä
A well-designed feedback system is an essential component for businesses to manage customer satisfaction effectively. Understanding the importance of customer feedback and its impact on business success was integral to this thesis. The thesis identified the different types of feedback gathering methods and systems currently used. To design and develop an effective feedback system process that met the identified requirements, the thesis analyzed all the crucial requirements.
This thesis aimed to design a modern customer feedback system for Fysioline Fressi Oy, that would assist them in collecting, analyzing, and utilizing customer feedback to improve their services and products. The methodology used in this thesis involved a comprehensive review of relevant literature on customer feedback, customer satisfaction and feedback systems. It also involved a survey and interview with Fressi personnel.
The outcome of this thesis was a feedback system design that businesses can use to enhance current feedback gathering practices and analyze customer feedback more efficiently. Overall, the literature findings contributed to the development of best practices for managing customer satisfaction through effective feedback management. The feedback system designed in this study will improve the existing process of collecting feedback as well as increase the volume of data collected for businesses to enhance their customer experience, increase customer loyalty, and ultimately improve their customer satisfaction.
This thesis aimed to design a modern customer feedback system for Fysioline Fressi Oy, that would assist them in collecting, analyzing, and utilizing customer feedback to improve their services and products. The methodology used in this thesis involved a comprehensive review of relevant literature on customer feedback, customer satisfaction and feedback systems. It also involved a survey and interview with Fressi personnel.
The outcome of this thesis was a feedback system design that businesses can use to enhance current feedback gathering practices and analyze customer feedback more efficiently. Overall, the literature findings contributed to the development of best practices for managing customer satisfaction through effective feedback management. The feedback system designed in this study will improve the existing process of collecting feedback as well as increase the volume of data collected for businesses to enhance their customer experience, increase customer loyalty, and ultimately improve their customer satisfaction.