Game Design and Perception of Colors
Haapalainen, Ayako (2023)
Haapalainen, Ayako
2023
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060622147
https://urn.fi/URN:NBN:fi:amk-2023060622147
Tiivistelmä
Colors and their usage have already been studied for over centuries and some finding from many centuries ago still hold value. However, new products appear every day and because they are used in different purposes, meaning their needs for color usage and design might differ in every product. This applies also to video games, where there are vast markets with differing target audiences with differing needs. This provided the background and need for further research.
The main task was to create an introduction to color usage and explanation of color perception in game design to anyone who has interest in game design. The theory part aimed to explain on a general level what kind of things effects how colors are perceived what to keep in mind when creating design with colors by using the concepts of color theory, color psychology, color symbolism as well as color harmonies.
As the implementation method, qualitative analysis was used to analyze different games with example figures with various aspects. These remarks of the example figures were then connected to the theories of color design to show concrete examples how these kinds of theories can be executed in practice.
Concerning results, it was possible generate a general guide for color design in games that provides a view into how color related things such as color harmonies are used in game by providing in-game examples of already published games.
As the conclusion, it was possible to notice that there are video games that take localization and color design into account in different ways such as aiming for universal color harmony and creating localized version of products to fit their target markets as well as audiences. However, it was noted that there is still need for more detailed and delimited approach from the perspective of art styles and colors as a whole, providing base for further research.
The main task was to create an introduction to color usage and explanation of color perception in game design to anyone who has interest in game design. The theory part aimed to explain on a general level what kind of things effects how colors are perceived what to keep in mind when creating design with colors by using the concepts of color theory, color psychology, color symbolism as well as color harmonies.
As the implementation method, qualitative analysis was used to analyze different games with example figures with various aspects. These remarks of the example figures were then connected to the theories of color design to show concrete examples how these kinds of theories can be executed in practice.
Concerning results, it was possible generate a general guide for color design in games that provides a view into how color related things such as color harmonies are used in game by providing in-game examples of already published games.
As the conclusion, it was possible to notice that there are video games that take localization and color design into account in different ways such as aiming for universal color harmony and creating localized version of products to fit their target markets as well as audiences. However, it was noted that there is still need for more detailed and delimited approach from the perspective of art styles and colors as a whole, providing base for further research.