Research on the Quality Evaluation of Yuantong Airlines' Freight Service Based on Analytic Hierarchy Process
Song, Jiaxin (2023)
Song, Jiaxin
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060521219
https://urn.fi/URN:NBN:fi:amk-2023060521219
Tiivistelmä
With the development of the times, the global economy is on the rise, and air freight has become one of the important businesses of major airlines. The popularity of domestic air freight is more conducive to transnational e-commerce cargo transportation and the convenience of online shopping for ordinary citizens. However, as airlines scramble for business, the quality of air freight service has become a magic weapon for major companies to stand out. Therefore, establishing an effective evaluation system of freight service quality has become an important link to improve the quality of freight service.
The main content of this paper is to establish the service quality evaluation system of Yuantong Airlines, and then through the form of questionnaire survey, combined with the weight values of relevant indicators based on AHP, it is confirmed that this method is feasible in the application of service quality evaluation. By using this method, the service quality of Yuantong Airlines is quantitatively analyzed to solve the problems that cannot be solved by qualitative analysis, and the future development direction of its freight service is clear and clear, and relevant improvement measures are put forward.
The main content of this paper is to establish the service quality evaluation system of Yuantong Airlines, and then through the form of questionnaire survey, combined with the weight values of relevant indicators based on AHP, it is confirmed that this method is feasible in the application of service quality evaluation. By using this method, the service quality of Yuantong Airlines is quantitatively analyzed to solve the problems that cannot be solved by qualitative analysis, and the future development direction of its freight service is clear and clear, and relevant improvement measures are put forward.
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