Change Management: Tackling Resistance in Company X
Faisal, Mohammed Jamal (2022)
Faisal, Mohammed Jamal
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205097931
https://urn.fi/URN:NBN:fi:amk-202205097931
Tiivistelmä
Change management deals with the transitions of a company’s goals. The idea of change management is to implement strategies for effective and efficient change. Employees’ resistance to change is a natural and healthy response, and it can be either positive or negative. When managers face resistance, sometimes, they do not know how to deal with it and therefore ignore it completely without managing resistance or going any further.
The purpose of this thesis is to tackle resistance when the commissioning company, Company X is changing from a B2C business model to B2B. The company is based in Mosul, Iraq. It is a B2B business that deals directly with customers. The business had a drop in sales which triggered the manager to change the business model from B2C to B2B.
The author aims to understand change management and the main reasons behind employees' resistance to change, and how to tackle it using the individual change management models. Then, a set of recommendations are given to the manager to help him move forward to increase performance and productivity and reduce resistance.
A qualitative research method is used because it is the best fit for this thesis. The data is collected through semi-structured interviews and then analyzed using the themes and codes technique. The results of the data are expected and are compared to the theoretical background which gave the author a deep insight into the case.
The thesis concludes that the manager has faced resistance from employees due to poor management, inadequate planning, and lack of experience which led to negative impacts. The author helps the manager overcome resistance to implementing change constructively through guidance and a set of recommended steps taken from the three models of change that are presented in the thesis.
The purpose of this thesis is to tackle resistance when the commissioning company, Company X is changing from a B2C business model to B2B. The company is based in Mosul, Iraq. It is a B2B business that deals directly with customers. The business had a drop in sales which triggered the manager to change the business model from B2C to B2B.
The author aims to understand change management and the main reasons behind employees' resistance to change, and how to tackle it using the individual change management models. Then, a set of recommendations are given to the manager to help him move forward to increase performance and productivity and reduce resistance.
A qualitative research method is used because it is the best fit for this thesis. The data is collected through semi-structured interviews and then analyzed using the themes and codes technique. The results of the data are expected and are compared to the theoretical background which gave the author a deep insight into the case.
The thesis concludes that the manager has faced resistance from employees due to poor management, inadequate planning, and lack of experience which led to negative impacts. The author helps the manager overcome resistance to implementing change constructively through guidance and a set of recommended steps taken from the three models of change that are presented in the thesis.