"Zhang, Mingmo" - Selaus tekijän mukaan Lapin ammattikorkeakoulu
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Developing Strategic Marketing Plan for International Tourism Industry
Zhang, Mingmo (Kemi-Tornion ammattikorkeakouluLapin ammattikorkeakoulu, 2013)International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. ...