Valuing Cultural Heritage : Economic and Cultural Value of the Colosseum
Lvova, Olga (2013)
Lvova, Olga
Tampereen ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120219463
https://urn.fi/URN:NBN:fi:amk-2013120219463
Tiivistelmä
The purpose of this thesis was to examine the existing awareness and significance of cultural heritage sites and, in particular, of the Colosseum. The objective of this study was to analyze the economic and cultural value of the Colosseum as well as to outline its extent. The extent of these values was identified as the degree to which the target group is willing to support the Colosseum’s preservation.
The theoretical part explores concepts of total economic value and cultural value of cultural heritage sites along with various valuation methods. The empirical section consists of quantitative research that was used to collect primary data. This data was gathered by conducting questionnaire survey among undergraduate students from Finland, the Netherlands and Germany.
The majority of respondents stated that they highly value the existence of the Colosseum and the option to visit it. Also, they agreed that the Colosseum should be preserved under any circumstances since they consider it as Italy’s most known monument. These results suggest that the site has significant cultural value in addition to considerable economic value.
The findings indicate that undergraduate students from Finland, the Netherlands and Germany are highly aware of the Colosseum’s cultural heritage and its need for preservation. They recognize the Colosseum as an important cultural heritage site and are willing to contribute to its conservation to amount of one to five Euros a month. Further research is required to get in-depth information on reasons behind differences in valuation between the respondent university students from the participated countries.
The theoretical part explores concepts of total economic value and cultural value of cultural heritage sites along with various valuation methods. The empirical section consists of quantitative research that was used to collect primary data. This data was gathered by conducting questionnaire survey among undergraduate students from Finland, the Netherlands and Germany.
The majority of respondents stated that they highly value the existence of the Colosseum and the option to visit it. Also, they agreed that the Colosseum should be preserved under any circumstances since they consider it as Italy’s most known monument. These results suggest that the site has significant cultural value in addition to considerable economic value.
The findings indicate that undergraduate students from Finland, the Netherlands and Germany are highly aware of the Colosseum’s cultural heritage and its need for preservation. They recognize the Colosseum as an important cultural heritage site and are willing to contribute to its conservation to amount of one to five Euros a month. Further research is required to get in-depth information on reasons behind differences in valuation between the respondent university students from the participated countries.