Developing A Marketing Recruitment Strategy For International Business
Tran, Ha (2021)
Tran, Ha
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121526185
https://urn.fi/URN:NBN:fi:amk-2021121526185
Tiivistelmä
Over the last 20 years, recruiting strategies have changed considerably due to the expansion of technology and the Internet. Human resources are also contemplated as the core competitive factor of businesses. This research is conducted to systematize the theoretical basis related to recruitment marketing. Moreover, at various phases, it employs both qualitative and quantitative research approaches.
In terms of the empirical component, the owner of the corporate case provided qualitative data. In contrast, quantitative data from possible candidates were reviewed. The theoretical portion gives the audiences a fundamental understanding of recruiting and the use of a recruitment marketing strategy. The author researched some surveys and case studies to gather data from both employees and employers.
On the whole, the research findings disclosed the importance of recruitment marketing to international enterprises. Businesses should focus on recruitment marketing to improve recruitment efficiency and reach a bigger pool of potential talents. In the end, the author designated some recommendations for businesses to improve recruitment marketing effectiveness.
In terms of the empirical component, the owner of the corporate case provided qualitative data. In contrast, quantitative data from possible candidates were reviewed. The theoretical portion gives the audiences a fundamental understanding of recruiting and the use of a recruitment marketing strategy. The author researched some surveys and case studies to gather data from both employees and employers.
On the whole, the research findings disclosed the importance of recruitment marketing to international enterprises. Businesses should focus on recruitment marketing to improve recruitment efficiency and reach a bigger pool of potential talents. In the end, the author designated some recommendations for businesses to improve recruitment marketing effectiveness.