Business plan for the food truck concept in Latvia
Ibedzi, Linda (2021)
Ibedzi, Linda
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120824463
https://urn.fi/URN:NBN:fi:amk-2021120824463
Tiivistelmä
The goal of this product-based thesis is to develop a feasible, competitive, and profitable business plan for the family-owned mobile food truck company in Latvia, which can initially operate for 3 months in the summer of 2022.
The thesis aims to serve as a step-by-step guide on how to establish a new start-up business, and as a tool to evaluate the business potential. The main objective is to create a business plan by uniting and associating the theory with the outcomes of the research.
The theory part of the thesis consists of topics related to the food truck business. The author studied, analyzed, combined, and compared the theory about entrepreneurship in Latvia, the concept of the food truck business, the business plan model, its elements, and the tool of Business Model Canvas.
To understand the phenomena of the street food movement and mobile catering industry in Latvia, the author hosted interviews with entrepreneurs, potential customers, and street food festival organizers. To gain knowledge about the current market the author conducted the observation research.
As the final product of the thesis, the author created the business plan, which covers the most significant parts of the business planning process and Business Model Canvas of the developed business concept called “Uzo’s Truck”.
Regarding the market analyses, research, observations, and financial estimations, the concept of “Uzo’s Truck” has a hypothetically high prospect to succeed in the business environment.
The author began working on the thesis in the spring of 2021 and completed it in November 2021.
The thesis aims to serve as a step-by-step guide on how to establish a new start-up business, and as a tool to evaluate the business potential. The main objective is to create a business plan by uniting and associating the theory with the outcomes of the research.
The theory part of the thesis consists of topics related to the food truck business. The author studied, analyzed, combined, and compared the theory about entrepreneurship in Latvia, the concept of the food truck business, the business plan model, its elements, and the tool of Business Model Canvas.
To understand the phenomena of the street food movement and mobile catering industry in Latvia, the author hosted interviews with entrepreneurs, potential customers, and street food festival organizers. To gain knowledge about the current market the author conducted the observation research.
As the final product of the thesis, the author created the business plan, which covers the most significant parts of the business planning process and Business Model Canvas of the developed business concept called “Uzo’s Truck”.
Regarding the market analyses, research, observations, and financial estimations, the concept of “Uzo’s Truck” has a hypothetically high prospect to succeed in the business environment.
The author began working on the thesis in the spring of 2021 and completed it in November 2021.