Business Plan for Guru Restaurant in Hyvinkää, Finland
Khan, Shahid (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021080916940
https://urn.fi/URN:NBN:fi:amk-2021080916940
Tiivistelmä
The main objective of this thesis is to have an understanding of a restaurant business plan. A business plan is the backbone of any business. The fundamentals of business planning are outlined in the theoretical framework. The thesis describes the traditional Indian food culture in the southern Finland region. The study’s theoretical objective is to outline the models of business plan, finance and to create a general understanding of the restaurant business.
This study is a qualitative case study by first analyzing existing businesses in the city who are future competitors and finding best practice guides for making a good business. The interviews were conducted to provide an inside view of the existing process to conduct the existing market research, a survey of 12 questions was prepared.
In addition, the purpose was also to find out about the potential customers, and how can the business be sustained for a long time and have the opportunity to expand. The theoretical background of this thesis is based on a literature review and a feasibility analysis, Porter’s 5 factors analysis, and SWOT analysis were carried out. Qualitative and quantitative research methods were also conducted to find out the customer’s real purchasing behaviour and interest in a traditional Indian restaurant. Moreover, the purpose of this thesis is to help to create a successful business in Hyvinkää city.
This study is a qualitative case study by first analyzing existing businesses in the city who are future competitors and finding best practice guides for making a good business. The interviews were conducted to provide an inside view of the existing process to conduct the existing market research, a survey of 12 questions was prepared.
In addition, the purpose was also to find out about the potential customers, and how can the business be sustained for a long time and have the opportunity to expand. The theoretical background of this thesis is based on a literature review and a feasibility analysis, Porter’s 5 factors analysis, and SWOT analysis were carried out. Qualitative and quantitative research methods were also conducted to find out the customer’s real purchasing behaviour and interest in a traditional Indian restaurant. Moreover, the purpose of this thesis is to help to create a successful business in Hyvinkää city.