Creating a Sustainable Business Strategy for a SME
Fitchuk, Courtney (2021)
Fitchuk, Courtney
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021072916888
https://urn.fi/URN:NBN:fi:amk-2021072916888
Tiivistelmä
This thesis focuses on the topic of sustainable business strategy. The objective was to create a universal template with which SMEs can create their own sustainable business strategy that takes into account their own unique circumstances and achieves competitive advantage.
The research methods employed to achieve the objective were an extensive literature review and action research. The research was conducted to answer the primary research question: how can a SME create a sustainable business strategy? It also answers the secondary research questions, necessary to answer the primary. The secondary research questions are: what is sustainable business strategy?, is there a competitive advantage to having a sustainable business strategy?, and what are the components of a sustainable business strategy?
Once the literature review was completed on sustainable business strategy, as well as related sub-topics such as business strategy, business models, etc. the action research was conducted. During this stage of research, the information and data gathered was applied to the creation of the template.
The template on proposal is called the Sustainable Business Strategy Template; inspired by the Business Model Canvas and can be found in the results as well as the appendices. The results also conclude that there should be further testing of the template with SMEs of various industries and specialties to improve upon its composition and structure.
The research methods employed to achieve the objective were an extensive literature review and action research. The research was conducted to answer the primary research question: how can a SME create a sustainable business strategy? It also answers the secondary research questions, necessary to answer the primary. The secondary research questions are: what is sustainable business strategy?, is there a competitive advantage to having a sustainable business strategy?, and what are the components of a sustainable business strategy?
Once the literature review was completed on sustainable business strategy, as well as related sub-topics such as business strategy, business models, etc. the action research was conducted. During this stage of research, the information and data gathered was applied to the creation of the template.
The template on proposal is called the Sustainable Business Strategy Template; inspired by the Business Model Canvas and can be found in the results as well as the appendices. The results also conclude that there should be further testing of the template with SMEs of various industries and specialties to improve upon its composition and structure.