How Can Circular Economy Benefit a Cosmetics Company
Lahtinen, Oscar Henrik Valentin (2021)
Lahtinen, Oscar Henrik Valentin
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052711917
https://urn.fi/URN:NBN:fi:amk-2021052711917
Tiivistelmä
This thesis focuses on the role of Circular Economy in cosmetics. Its purpose is to give a theoretical overview of Circular Economy, to understand the footing of Circular Economy in the field of cosmetics, and to find out what more should be done in order to change the consensus from linear model to Circular Economy. The method used to create it, was qualitative research based on structured interviews and literature review while the sampling method used was purposive sampling. The main research question was “What are the benefits of Circular Economy for a cosmetics company?” The principal limitation was that most of the interviewed companies were based in the Helsinki-Espoo region. The author arranged six interviews with different professionals working in the field of cosmetics and circular economy. Four of these interviews were conducted via Microsoft teams, one by telephone and one was answered by e-mail. Ellen MacArthur foundation and the work they have done towards Circular Economy have been an invaluable help in creating this work.
The findings of this thesis indicate that several cosmetics companies are utilizing at least some aspects of Circular Economy, but not nearly all of it. There are few brands that really have taken Circular Economy to the heart and strive to utilize it to the fullest, but there are only few of these in the world. The research pointed out that there are several ways of benefitting from circular economy in the cosmetics business, including reduced costs and a stronger brand image.
The findings of this thesis indicate that several cosmetics companies are utilizing at least some aspects of Circular Economy, but not nearly all of it. There are few brands that really have taken Circular Economy to the heart and strive to utilize it to the fullest, but there are only few of these in the world. The research pointed out that there are several ways of benefitting from circular economy in the cosmetics business, including reduced costs and a stronger brand image.