The Utilization of Social Media for E-commece
Yang, Yifan (2020)
Yang, Yifan
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052814767
https://urn.fi/URN:NBN:fi:amk-2020052814767
Tiivistelmä
In recent years, the establishment and improvement of e-commerce and Internet platforms have been the development goals of various enterprises. At the same time, social media has gradually become an indispensable element in people's lives. So, this thesis mainly studies how companies should correctly use the huge attention and influence brought by social media to promote the continuous development of their e-commerce platforms. The first chapter explains in detail the core viewpoints and main research issues of this thesis. At the same time, the author also displays and analyzes the structure of the whole thesis, so that the logic of the whole thesis can be more clearly understood.
The theoretical part is mainly divided into two parts: e-commerce and social media. In addition to their respective basic concepts and extended knowledge, the author also analyzed the relationship between the two and the advantages and disadvantages of e-commerce platforms using social media for promotion. In the empirical research part, the author selected the Industrial and Commercial Bank of China Qingshan Sub-branch as the inspection object, and carried out investigation and analysis around its e-commerce platform "RONG e GOU". This paper adopts both quantitative and qualitative analysis, the purpose is to be able to formulate the results more reliable and effective. The author specifically uses two methods of platform user questionnaire and company management interview to conduct research and study.
At the end, the author analyzes in detail how the company uses social media to promote the e-commerce platform in general, and proposes a more targeted solution for the company. According to the results of the interviews with the company’s management and the questionnaires on the platform ’s customers, it is necessary for the company to make more innovations and trials in the use of social media, that is, to use a variety of social media for its own Platform for promotion. At the same time, the platform's own management system and regulations also need to be optimized, such as appropriately lowering the barriers to entry for shops and strengthening after-sales service capabilities.
The theoretical part is mainly divided into two parts: e-commerce and social media. In addition to their respective basic concepts and extended knowledge, the author also analyzed the relationship between the two and the advantages and disadvantages of e-commerce platforms using social media for promotion. In the empirical research part, the author selected the Industrial and Commercial Bank of China Qingshan Sub-branch as the inspection object, and carried out investigation and analysis around its e-commerce platform "RONG e GOU". This paper adopts both quantitative and qualitative analysis, the purpose is to be able to formulate the results more reliable and effective. The author specifically uses two methods of platform user questionnaire and company management interview to conduct research and study.
At the end, the author analyzes in detail how the company uses social media to promote the e-commerce platform in general, and proposes a more targeted solution for the company. According to the results of the interviews with the company’s management and the questionnaires on the platform ’s customers, it is necessary for the company to make more innovations and trials in the use of social media, that is, to use a variety of social media for its own Platform for promotion. At the same time, the platform's own management system and regulations also need to be optimized, such as appropriately lowering the barriers to entry for shops and strengthening after-sales service capabilities.