Social media plan Case: Company X
Rouhgandom, Pärvane (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201904094718
https://urn.fi/URN:NBN:fi:amk-201904094718
Tiivistelmä
The subject of this bachelor’s thesis is social media plan for case company X (an existing company). This study will focus on how to create interesting organic post that engages the current target group and to reach more potential followers. Furthermore, a case study was conducted of the case company X. The objective was to implement a deeper understanding of the company’s Instagram and Facebook marketing. As well as conduct a case study that the case company can use in the future.
The theoretical part of the research consists relevant knowledge about social media mar-keting in Instagram and Facebook and content marketing for businesses. Followed by guidance on how to create successfully marketing in Instagram and Facebook. The theo-retical part applies theoretical and knowledge background about social media. The fig-ures in the thesis were used to present and clarify the findings of the study.
The empirical part analyses and reviews the current situation of the case company’s In-stagram and Facebook profiles. The part outlines new ideas of how the company can develop their social media marketing and create more engaging content for its target audience. The thesis concludes to conclusion on the main findings of the case study. The thesis will provide development ideas for the case company. The idea and the need for this thesis came in co-operation with the case company. While the author was working in the company as an intern, the author got good background knowledge for this thesis.
Nevertheless, the case company has already good content on their social media channels, there is also room for improvement. The effort to be more visible on social media chan-nels is quite low. This is due to lack of a strong and structured social media marketing strategy.
According to the analysis, the company could improve its social media channels by being more active in social media channels. Meaning they could follow similar kind of accounts especially in Instagram, comment and like another user’s content. By doing so they would gain a bigger audience in their own channels and they would have more viewers also on their Instagram stories. The case company should improve its content posting by invest-ing more time on focusing in the content and posting consistently in both of their chan-nels. The use of a brand related hashtags would be more effective and creating a specif-ic hashtag which allows users and customers to share their experiences and to be seen. When the company decides to use hashtags, it would create more awareness and raise its brand awareness of their company.
The theoretical part of the research consists relevant knowledge about social media mar-keting in Instagram and Facebook and content marketing for businesses. Followed by guidance on how to create successfully marketing in Instagram and Facebook. The theo-retical part applies theoretical and knowledge background about social media. The fig-ures in the thesis were used to present and clarify the findings of the study.
The empirical part analyses and reviews the current situation of the case company’s In-stagram and Facebook profiles. The part outlines new ideas of how the company can develop their social media marketing and create more engaging content for its target audience. The thesis concludes to conclusion on the main findings of the case study. The thesis will provide development ideas for the case company. The idea and the need for this thesis came in co-operation with the case company. While the author was working in the company as an intern, the author got good background knowledge for this thesis.
Nevertheless, the case company has already good content on their social media channels, there is also room for improvement. The effort to be more visible on social media chan-nels is quite low. This is due to lack of a strong and structured social media marketing strategy.
According to the analysis, the company could improve its social media channels by being more active in social media channels. Meaning they could follow similar kind of accounts especially in Instagram, comment and like another user’s content. By doing so they would gain a bigger audience in their own channels and they would have more viewers also on their Instagram stories. The case company should improve its content posting by invest-ing more time on focusing in the content and posting consistently in both of their chan-nels. The use of a brand related hashtags would be more effective and creating a specif-ic hashtag which allows users and customers to share their experiences and to be seen. When the company decides to use hashtags, it would create more awareness and raise its brand awareness of their company.