"Kaaretsalo, Alisa" - Selaus tekijän mukaan Karelia-ammattikorkeakoulu
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Navigating the German Sustainable Fashion Market: A Case Study of IVALO.COM’s Market Entry Strategy
Kaaretsalo, Alisa (2023)This thesis investigates the market entry strategy of IVALO.COM, an online sustainable fashion retailer, into the German market. The research explores three key research questions, examining the favorability of the German ...