"Jaakkola, Karoliina" - Selaus tekijän mukaan Karelia-ammattikorkeakoulu
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Creating an authentic brand image for sustainable ecotourism. Case study: Palenque Tours Colombia
Jaakkola, Karoliina (Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu), 2017)Sustainable ecotourism services are designed to benefit both the tourists and the local society and environment. The green megatrend brings up the problem with greenwashing, which causes difficulties in recognizing the ...