"Eerola, Riikka" - Selaus tekijän mukaan Saimaan ammattikorkeakoulu

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    • Visual Marketing Case: Karhulanlehto Ltd. 

      Eerola, Riikka (Saimaan ammattikorkeakoulu, 2015)
      The retail environment can be regard the most important marketing communication tool for fashion business, especially because consumer experiences this environment with all his or her senses. Visual merchandising as a part ...