Vietnamese and Nepalese fusion Fast Food Restaurant : Fusion Fast Food Restaurant
Pham, Thao; Dahal, parisha (2018)
Pham, Thao
Dahal, parisha
Laurea-ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018110216545
https://urn.fi/URN:NBN:fi:amk-2018110216545
Tiivistelmä
Basing on the inspiration of Asian fusion restaurant that mainly focusing on Vietnam and Nepalese cuisine, this thesis aims to study the way that a real-life business is established by developing the restaurant’ business plan. The shifting of lifestyles from purely Finnish into international way of life in Helsinki, Finland makes Helsinki an ideal location to implement this project. The idea is setting up an Asian fusion restaurant that provides lunch and dinner services with the flavour of fresh Asian meals within the atmosphere of Asian paintings and decorations. Due to the fact that Helsinki has a big number of Asian restaurants with delicious food, great services, and convenient location; the project bases on the clear advantages that customers have got used to Asian food and develop the restaurant that combine Nepalese and Vietnamese cuisine.
The main objective of the thesis is to make people study the combination of two different countries’ culture and food in a restaurant. The purpose of the thesis process is to gain experience knowledge about how to open a restaurant, the advantages and disadvantages of being an entrepreneur and if it is feasible to start a business in Helsinki.
The theoretical framework defines the cultures and characteristics of food in Vietnam and Nepalese. The research focuses on the business model canvas, which contains a customer segment, marketing and management as these could be the most important for running a business. The used research method was interview, which was carried out to interview the owner of Kathmandu passion and the road of success. Customer information was compiled by using a small survey form and observation method along with questionnaire and interview methods that were adopted to complete the thesis.
The outcome of this study was successful. The customer found the developed business idea creative and new to the restaurant field, which can attract more customers in the future. equally important before starting any business.
Key word: Fusion restaurant, Fast Food, Vietnamese and Nepalese food culture, research methods
Keywords: Fusion food, service blueprint, Asian culture, entrepreneur, fast food.
The main objective of the thesis is to make people study the combination of two different countries’ culture and food in a restaurant. The purpose of the thesis process is to gain experience knowledge about how to open a restaurant, the advantages and disadvantages of being an entrepreneur and if it is feasible to start a business in Helsinki.
The theoretical framework defines the cultures and characteristics of food in Vietnam and Nepalese. The research focuses on the business model canvas, which contains a customer segment, marketing and management as these could be the most important for running a business. The used research method was interview, which was carried out to interview the owner of Kathmandu passion and the road of success. Customer information was compiled by using a small survey form and observation method along with questionnaire and interview methods that were adopted to complete the thesis.
The outcome of this study was successful. The customer found the developed business idea creative and new to the restaurant field, which can attract more customers in the future. equally important before starting any business.
Key word: Fusion restaurant, Fast Food, Vietnamese and Nepalese food culture, research methods
Keywords: Fusion food, service blueprint, Asian culture, entrepreneur, fast food.