To what extent social media advertising impacts on purchasing decision in fashion industry?” : Analysing the social media advertisements impact on purchasing, specifically in Fashion industry
Ojasalo, Anna (2018)
Metropolia Ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061513933
https://urn.fi/URN:NBN:fi:amk-2018061513933
Tiivistelmä
Thesis work "To what extent social media advertising impacts on purchasing decision in fashion industry?" Exploits the impact of Social Media advertising on consumer behavior as well as well as the extent how much social media advertising impacts on consumer's purchasing decisions. It also investigates the relations of Social Media Advertising and its relations to fashion industry. Thesis work "To what extent social media advertising impacts on purchasing decision in fashion industry?" Exploits the impact of Social Media advertising on consumer behavior as well as well as the extent how much social media advertising impacts on consumer's purchasing decisions. It also investigates the relations of Social Media Advertising and its relations to fashion industry.