"Uhl Vicarte, Adrian" - Selaus tekijän mukaan Turun ammattikorkeakoulu
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Supporting the selected dealer-based market entry by identifying and evaluating potential dealership candidates from different industry backgrounds and creating a marketing plan to reach potential dealers.
(2022)Finding suitable dealers is a key for an internationalizing company relying on a dealer-based market entry into a new foreign market. This Thesis aims to support the commissioning company by suggesting possible partners ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
