"vaateteollisuus" - Selaus asiasanan mukaan Tampereen ammattikorkeakoulu

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    • Developing brand tone of voice for a responsible clothing brand 

      Teppo, Tirkkonen (2021)
      Brand tone of voice describes the way brands communicate their message to stakeholders. It is used to convey the brand personality and evoke certain mood in people through deliberate choice of words. Establishing a consistent ...