"customer relationship management" - Selaus asiasanan mukaan Laurea-ammattikorkeakoulu
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Defining a framework for collecting customer needs using Jobs-to-be-done theory and Out-come-driven innovation methodology
(2022)From pharmaceutical company’s perspective, innovation, and innovativeness, both in product and services, are becoming a necessity to match the volatile and ever-changing external environment. At the heart of developing new ... -
Development of a Marketing Strategies to Attract and Retain Customers: A Case Study of Junbah Logistics Ay
(2023)The case company is Joo Taksi, and it is a subsidiary of Junbah Logistics Ay. The focus of this thesis is on the taxi service. Taxi Service is mainly using Platforms like Uber, Yango, Meneva, Bolt, and Welcome to get ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Future customer service for factoring business services
(2019)The thesis was carried out for a financing company X that is offering different financial services and is based in Finland. In the following text will be referred as ‘’financing company’’. The goal of this thesis study was ... -
Portraying B2B customer experience – case: GREIFF Mode GmbH & Co.KG
(2022)Customer experience is becoming more and more important for businesses. This thesis concentrates on customer experience in business-to-business context. The commissioner of this thesis is GREIFF Mode GmbH & Co. KG, a German ... -
Relationship marketing as a tool to improve business activities at Helsinki Bakery
(2020)Nowadays, with the trend of globalization, the service industry is becoming more competitive and complex. Hence, building a strong relationship with customers as well as maintaining cus- tomer satisfaction and loyalty are ... -
The impact of relationship marketing on customer loyalty: a case study of Liikuntakeskus Vire
(2022)This thesis project investigates relationship marketing at Liikuntakeskus Vire, which is the company where the author worked as an intern. The goal of the thesis was to provide a strategic plan for improving customer ...
