"Cultural route" - Selaus asiasanan mukaan Laurea-ammattikorkeakoulu

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    • A gentler structure to life: co-creation in branding a cultural route 

      Lemmetyinen, Arja; Nieminen, Lenita; Aalto, Johanna (Palgrave Macmillan, 2021)
      The study explores how a cultural route supports the identity of a place. The study applies co-creative and identity-based place-branding theory and advances research on the significant role of culture when various actors ...