"Qi, Yuechan" - Selaus tekijän mukaan Laurea-ammattikorkeakoulu
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An Analysis of Consumer Decision-Making Processes When Purchasing Clothing Accessories in Finland: a Case Study for Suomi Accessory Oy
Qi, Yuechan; Ke, Xue (Laurea-ammattikorkeakoulu, 2017)The study analyzes how gender, age and income level, as three independent variables, affect the consumer decision-making process when buying the clothing accessories in Finland. The purpose of the research is to get insight ...